Is Smoker's Cough Catching?
Executive Summary
Drug companies are required by do safety and efficacy tests to get product approval and to make that information publicly available. But what about safety studies done for marketing purposes? In light of the recent tobacco settlements, drug companies are asking themselves whether they have to be completely open about information that casts their product in less than favorable light.
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In this episode, HBW Insight’s Europe and US editors bring their expertise to bear on the current the trend towards standalone OTC companies in global consumer health. We look at four major players: Haleon, which separated from GSK almost two years ago; Kenvue, soon to celebrate its first anniversary as a new company; Sanofi Consumer Healthcare, which is poised to split from its pharma parent; and Bayer, which has decided to buck the trend, holding on to its consumer health division. We discuss some of the advantages of becoming a standalone company, for example in leaning into a wider concept of self-care.