E.l.f. Facing Off Against Beauty Giants: Third Among Mass Market Brands As Sales Jump 78%
Executive Summary
E.l.f. cosmetics climbed to No. 3 brand in US mass market cosmetics, up two slots from a year ago as it surpassed Revlon and CoverGirl. In its recent sales and earnings presentation, it announced sales in its fiscal 2023 fourth quarter jumped 78%.
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