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Mary Kay Cosmetics

This article was originally published in The Rose Sheet

Executive Summary

Conducting a second nationwide test of its first direct-to-consumer mail order catalog beginning April 1. The first test of the 32-page catalog, begun in September and running through December reached approximately 370,000 Mary Kay clients. The catalog includes items such as accessories, apparel, furniture and luggage; it does not feature Mary Kay's regular skin care and cosmetics items

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