LEE PHARMACEUTICALS LAUNCHING "SALON STYLE" PRESS-ON NAILS
This article was originally published in The Rose Sheet
Executive Summary
LEE PHARMACEUTICALS LAUNCHING "SALON STYLE" PRESS-ON NAILS with nail polish colors on the front of the nail and a natural nail color on the back, more accurately resembling real nails, the firm said. Lee's other press-on nail products have the nail polish shade on both sides of the nail. Lee Press-On Nails -- Professional Salon Style are debuting in January in two versions, active length and petite size, each in seven shades.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says