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ACNE-STATIN ADVERTISING WILL BE MODIFIED IN PART

This article was originally published in The Rose Sheet

Executive Summary

ACNE-STATIN ADVERTISING WILL BE MODIFIED IN PART following an inquiry by the National Advertising Division of the Council of Better Business Bureaus into print advertising and a 30-minute televised infomercial for the product, NAD announced Jan. 11. In response to recommendations from NAD, Eton-Derma Labs said it will modify its use of a photographic testimonial representing a severe acne condition. The advertiser also said it will clarify its product attribute claims to specify which of the kit's products is being discussed and will clarify a sensitive skin claim, a claim for no side-effects and a claim for uniqueness.
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