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COLGATE PLATINUM TOOTHWHITENING SYSTEM AND TOOTHPASTE

This article was originally published in The Rose Sheet

Executive Summary

COLGATE PLATINUM TOOTHWHITENING SYSTEM AND TOOTHPASTE are launching in dentists' offices and food and drug outlets, respectively, Jan. 20 in the New England states, and will roll out nationwide in July. The Platinum Professional Toothwhitening System and companion Whitening Toothpaste with Fluoride are being marketed by Colgate-Palmolive's Canton, MA-based Oral Pharmaceuticals subsidiary, which also sells Fluorigard fluoride rinse, Viadent toothpaste and mouth rinse and Precision Floss dental floss.
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