DowBrands
This article was originally published in The Rose Sheet
Executive Summary
PermaSoft reformulated shampoos and conditioners contain functional lipids and proteins that "return the softness and structure found in hair prior to chemical treatment," the company says. Also, Extra Body shampoo and Deep Conditioning Treatment are being added to the line. All of the products in the PermaSoft line have a new scent and are repackaged in pearlized white bottles with silver, block and red graphics. Previously, the bottles were purple with pink print. The updated line will be in mass market stores in March