NU SKIN MUST SUPPORT PRODUCT CLAIMS WITH "COMPETENT AND RELIABLE EVIDENCE,"
This article was originally published in The Rose Sheet
Executive Summary
NU SKIN MUST SUPPORT PRODUCT CLAIMS WITH "COMPETENT AND RELIABLE EVIDENCE," including scientific data "when appropriate," under a proposed consent agreement with the Federal Trade Commission (FTC) announced Jan. 10. The agreement prohibits the multi-level marketing company from "making any representation, directly or by implication, regarding the performance, benefits, efficacy or safety of any product or service...unless at the time of making such representation," the firm or its representatives "possess and rely upon competent and reliable evidence, which when appropriate must be competent and reliable evidence, that substantiates the representation."
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says