P&G CLOSING FOUR MANUFACTURING FACILITIES
This article was originally published in The Rose Sheet
Executive Summary
P&G CLOSING FOUR MANUFACTURING FACILITIES in Baltimore, MD, Quinch, MA, San Francisco, CA and Pointe Claire, Quebec over the next 18 months. Procter & Gamble also will shut down certain production lines at another six plants. The 10 factories are among the first to be targeted under a major restructuring plan announced July 15 ("The Rose Sheet" July 19, p. 5) and include the first health and beauty care facilities to be impacted. The restructuring program, which calls for the elimination of 13,000 positions and about 30 manufacturing plants, is expected to generate savings of $500 mil. after taxes by fiscal 1996.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says