Rhode Island proposed VOC limits
This article was originally published in The Rose Sheet
Executive Summary
Consumer products limits set maximum volatile organic compound (VOC) percent by weight levels at 80% for hairsprays, 16% for hair mousses and 6% for hair styling products by July 1, 1995, according to a recently released proposed rule. Nail polish removers may contain no more than 95% VOCs, and aerosol anti- perspirants/deodorants are limited to 10% medium volatility organic compounds and may not contain high volatility organic compounds. Non-aerosol antiperspirants/deodorants may not include any VOCs. Rhode Island's Division of Air Resources currently is reviewing comments on the proposed rule and probably will make changes to the rule, including possibly pushing back the effective date, the division says
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says