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Sanofi Beaute

This article was originally published in The Rose Sheet

Executive Summary

Extending 360[degree] Perry Ellis women's fragrance line in March with six body products -- cream, lotion, bath and shower gel, powder, soap and deodorant. The cream is formulated with "time- released micro-reservoirs to help revitalize and moisture-nourish skin for hours," the company says. The lotion is described as "fast-absorbing" and the powder, with "real silk powder," is said leave a "subtle shimmer of gold on the skin." The ancillary items have suggested retail prices ranging from $10 for the soap to $45 for the body cream. Sanofi Beaute introduced 360[degree] in August 1993 ("The Rose Sheet" June 14, p. 4)
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