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Sasson Licensing Corp.

This article was originally published in The Rose Sheet

Executive Summary

Launching Oo-La-La women's fragrance in the fall in the 7,000 mass market doors in which Sasson apparel and accessories are sold. The introduction, which marks Sasson's first fragrance venture, will be supported with $1 mil. in ad spending for print and possibly TV ads. The print ads will contain scented inserts. Sasson plans to add ancillary items such as body lotion and bath salts to the line in late 1994. The fragrance is offered in 1 oz. sizes of eau de toilette and perfume, priced at a suggested $15 sand $17.50, respectively. The outer packaging is red with gray graphics. The fragrance formula is still in development
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