HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Andrew Jergens

This article was originally published in The Rose Sheet

Executive Summary

Backing Jergens Refreshing Body Shampoo launch with $50 mil. in consumer and trade promotion and advertising, the KAO subsidiary says. Beginning in March, the non-soap liquid cleanser will be advertised in national TV and print ads, and samples will be sent to over 10 mil. households. Shipping in January, the product is "intended to be a replacement for bar soap for daily use in the shower or bath" and comes with a "unique" cleansing sponge, the firm says. Refreshing Body Shampoo had been in test market in Eau Claire, WI and Midland, TX since January 1993 ("The Rose Sheet" Sept. 13, Marketing in Brief). Jergens states that test market results were "very encouraging." In tests, the product was offered in regular and deodorant formulas in 3 oz. and 10 oz. sizes with suggested retail prices of $2.99 and $3.99, respectively. The cleansing sponge was offered with the 3 oz. size

You may also be interested in...



OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"

With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program

Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands

Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle

Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review

Topics

UsernamePublicRestriction

Register

RS000068

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel