ATLANTIC INT'L EXPANDING DISTRIBUTION OF WORTH/CARVEN SCENTS
This article was originally published in The Rose Sheet
Executive Summary
ATLANTIC INT'L EXPANDING DISTRIBUTION OF WORTH/CARVEN SCENTS into mass market outlets in the U.S. The products, which include Worth's Je Reviens and Carven's Ma Griffe for women and Vetiver and Vetiver Dry for men, will continue to be sold in department and specialty stores. U.S. distribution of the fragrances is slated to increase to 2,000 doors by the end of 1994 and 3,500 doors by the end of 1995. The items previously were marketed in about 1,000 doors.