ELIZABETH ARDEN BACKING ALPHA-CERAMIDE WITH $9 MIL. AD/PROMO SPENDING
This article was originally published in The Rose Sheet
ELIZABETH ARDEN BACKING ALPHA-CERAMIDE WITH $9 MIL. AD/PROMO SPENDING in its first year on the market. Alpha-Ceramide, consisting of three "starter" products with gradually increasing levels of alpha hydroxy acid and an Intensive Skin Treatment with an even higher level of AHA, will debut Feb. 20 in the U.S. in about 3,000 doors. The items will bow in Europe and Asia later in the spring.
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