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IVAX ACQUIRING POSNER LABS NAME AND BRANDS

This article was originally published in The Rose Sheet

Executive Summary

IVAX ACQUIRING POSNER LABS NAME AND BRANDS through IVAX's Johnson Products ethnic hair care products subsidiary. The deal was completed Jan. 3. Terms of the transaction, in which IVAX also bought Posner's inventory, were not disclosed. The Posner brands include Posner color cosmetics for African Americans and the Bergamont, Light Touch and Blue Velvet ethnic hair care lines. The brands represent IVAX's entree into the ethnic mass market color cosmetics area and broaden its presence in the ethnic hair care market.

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