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Kiehl

This article was originally published in The Rose Sheet

Executive Summary

Skin care products for infants and toddlers "are safe and gentle for the most delicate baby ski yet are thoroughly efficacious as well," the firm states. The items contain no artificial colors or synthetic fragrances, according to the company. The Kiehl baby care line consists of Mild Gentle Shampoo for Babies in 4 and 8 oz. sizes, Nourishing, Soothing Diaper-Area Ointment (2 and 4 oz.), Diaper-Rash Treatment Cream (2 and 4 oz.) and Baby Body Wash (4 and 8 oz.). Suggested retail prices for the products range from $7.95 for the 4 oz. shampoo to $26.50 for the 4 oz. Diaper-Rash Treatment Cream. Kiehl plans to extend the line with a sunscreen. The collection is available now at Kiehl's New York store and Bergdorf Goodman and may also be ordered through a toll-free number. The firm said it plans to sell the products in "select stores" nationwide in the future

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review

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