Kiehl
This article was originally published in The Rose Sheet
Executive Summary
Skin care products for infants and toddlers "are safe and gentle for the most delicate baby ski yet are thoroughly efficacious as well," the firm states. The items contain no artificial colors or synthetic fragrances, according to the company. The Kiehl baby care line consists of Mild Gentle Shampoo for Babies in 4 and 8 oz. sizes, Nourishing, Soothing Diaper-Area Ointment (2 and 4 oz.), Diaper-Rash Treatment Cream (2 and 4 oz.) and Baby Body Wash (4 and 8 oz.). Suggested retail prices for the products range from $7.95 for the 4 oz. shampoo to $26.50 for the 4 oz. Diaper-Rash Treatment Cream. Kiehl plans to extend the line with a sunscreen. The collection is available now at Kiehl's New York store and Bergdorf Goodman and may also be ordered through a toll-free number. The firm said it plans to sell the products in "select stores" nationwide in the future
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says