This article was originally published in The Rose Sheet
Expanding Gina and Apple color cosmetics offerings in February. Budget-priced Apple color cosmetics adds foundation in six shades, four blusher duos, pressed powder compacts in four shades, and an eight-dolor eyeshadow collection in light and dark versions. The products carry suggested retail prices ranging from 99 to $2.49. Tristar also is introducing new point of sale materials including posters, easel cards and brochures bearing an updated Apple logo. New Gina products include an eye pencil in five shades, a lip pencil in three colors, and nine shades of lip gloss. The items will have suggested retail prices in the 99 to $3.99 range. Tristar is offering retailers a rotating floorstand to display Gina products. Apple and Gina cosmetics are sold in dollar stores and mass market chains
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