Tsumura International
This article was originally published in The Rose Sheet
Executive Summary
Spring gift sets include a Royal Copenhagen men's scent collection of 1.5 oz. cologne, 2 oz. musk aftershave, 4 oz. soap and 2.75 oz. deodorant stick packaged in a wooden crate. The set, said to be a $75 value, carries a suggested retail price of $25. The item will ship in mid-March. The Pierre Cardin men's fragrance will be promoted with a desk set g-w-p with any purchase of at least $22 from the Pierre Cardin fragrance line. The set includes note paper, a ball-point pen and a black wire mesh vertical desk tray. The desk set will ship in mid-January
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says