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CHANEL LIFT SERUM EXTREME ADVANCED CORRECTIVE COMPLEX

This article was originally published in The Rose Sheet

Executive Summary

CHANEL LIFT SERUM EXTREME ADVANCED CORRECTIVE COMPLEX provides "45% reduction in the appearance of lines and wrinkles" and "35% improvement in firmness and elasticity," the company said. Unlike most wrinkle treatments that "address mainly the shallowest wrinkles," Chanel said, Lift Serum Extreme "works on tertiary, secondary and even primary wrinkles." Lift Serum Extreme will be available in the 500 department store doors and boutiques selling Chanel Beaute products in April. The product is a reformulated and repackaged version of Lift Serum, which launched in 1986 and is currently Chanel's best-selling treatment product. Chanel is phasing out the older Lift Serum.
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