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Dana Perfumes

This article was originally published in The Rose Sheet

Executive Summary

Color Performance lipsticks, bowing in February in mass market outlets, are formulated with vitamin E, aloe and meadowseed oil. The lipsticks are offered in eight slightly sheer shades including Blazing Poppy, Dynamauve, Fiesta and Power Pink, and have a suggested retail price of $1.99. Dana also is introducing Tabu Lipline Definers in Red, Coral, Nude and Pink. Shipping in April, the waterproof lipliners are $3.95 suggested retail. In March, Dana will do a tie-in promotion with Chattem's Corn Silk cosmetics. The firm will include samples of Corn Silk loose and pressed powders in its Mother's Day Tabu and Ambush fragrance gift sets. The sets, priced at $10.95, contain bath and shower gel, after bath spray and an exfoliating sponge packaged in a clear vinyl pouch. Simultaneously, Chattem will offer Tabu deluxe miniatures with its full size Corn Silk loose and pressed powders
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