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Guerlain

This article was originally published in The Rose Sheet

Executive Summary

Extending Evolution skin care line with Sublilift A.R.T. Recontouring Serum and Exfoliating Creme for the face and Bodyferm A.R.T. Recontouring Care and Exfoliating Gel for the body. Both Sublilift and Bodyferm contain Guerlain's "A.R.T. complex," which "serves to prevent the deterioration of elastin and preserves the suppleness of collagen" and "neutralizes free radicals," the company says. Ingredients in the complex include centella Asiatica extract, tocopherol acetate and linoleate, retinyl palmitate, gingko biloba extract and bio-hyaluronic acid. The exfoliating products are effective in "polishing and irrigating the skin" to make it more receptive to the "A.R.T. complex." Each pair of firming and exfoliating products for the face or body is designed to be used together, Guerlain says. Available in May, the products have suggested retail prices ranging from $25 for the 1.7 oz. Exfoliating Creme to $55 for the 1 oz. Sublilift A.R.T. Recontouring Serum for the Face

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review

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