Ketoconazole 1% shampoo
This article was originally published in The Rose Sheet
Executive Summary
Johnson & Johnson Rx-to-OTC switch application will be reviewed Feb. 16 at a joint meeting of FDA's Nonprescription Drugs Advisory and Dermatologic Drugs Advisory Committees, the agency announces in the Jan. 27 Federal Register. The J&J Consumer Products' Rx to OTC switch NDA covers use of ketoconazole 1% shampoo for the treatment of dandruff. J&J's Janssen Pharmaceutical unit has been marketing a prescription 2% keotconazole shampoo under the tradename Nixoral since 1990, when the prescription shampoo formula was approved by FDA. In anticipation of over-the-counter availability of the keotconazole shampoo, Janssen recently has been running direct-to-consumer ads in several magazines including Better Homes & Gardens and Parade
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says