MAYBELLINE USA 10.6% 1993 SALES GAIN SPURRED BY REVITALIZING
This article was originally published in The Rose Sheet
Executive Summary
MAYBELLINE USA 10.6% 1993 SALES GAIN SPURRED BY REVITALIZING Face Collection, which generated $14 mil. in sales following its introduction in March 1993 ("The Rose Sheet" Nov. 16, 1992, p. 1). Maybelline USA's 1993 sales were $285.7 mil. during the year ended Dec. 31. Excluding Revitalizing Face Collection revenues, Maybelline USA sales increased about 5%, the company said. Maybelline USA sales do not include domestic Yardley sales; with Yardley, Maybelline's total 1993 U.S. sales advanced 12.6% to $308.4 mil.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says