WARNER-LAMBERT 1993 WORLDWIDE LISTERINE SALES VOLUME FLAT AT $331 MIL.
This article was originally published in The Rose Sheet
Executive Summary
WARNER-LAMBERT 1993 WORLDWIDE LISTERINE SALES VOLUME FLAT AT $331 MIL., down .3% despite growth by Cool Mint Listerine mouthwash. Domestic Listerine sales fell 2.9% to $264 mil. The firm attributed the lackluster Listerine performance to flat or declining sales in the mouthwash category as a whole. In 1992, Listerine sales gained 18.6% to $332 mil. worldwide, boosted by the May 1992 launch of Cool Mint Listerine.