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COLGATE NEW PRODUCT SALES TOTAL $1.8 BIL. WORLDWIDE IN 1993,

This article was originally published in The Rose Sheet

Executive Summary

COLGATE NEW PRODUCT SALES TOTAL $1.8 BIL. WORLDWIDE IN 1993, representing 25% of total sales. By comparison, new products sales, or sales from products launched within the past five years, was $1.5 bil., or 21% of total sales in 1992. U.S. introductions in 1993 included the Mennen Teen Spirit hair care line, Irish Spring antiperspirants, deodorants and anti-bacterial soap and Palmolive Ultra concentrated dishwasher powder. Overseas, Colgate Total toothpaste rolled out to 46 countries during the year.
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