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KMART TESTING "HEALTHCARE LINE" TOLL-FREE NUMBER

This article was originally published in The Rose Sheet

Executive Summary

KMART TESTING "HEALTHCARE LINE" TOLL-FREE NUMBER that offers information on approximately 100 common health and beauty concerns and promotes specific brands to customers through a selection of pre-recorded messages. The line also gathers information about callers and offers coupons for certain branded products and a coupon for $5 off of a prescription filled at a Kmart pharmacy. The toll-free number, 1-800-77-HEALTH, has been publicized in approximately 85 in-house Kmart pharmacies in Columbus, Tampa, St. Petersburg and Indianapolis for about two months. Kmart currently operates about 1,650 pharmacies.
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