HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

NEUTROGENA FOCUSING RESOURCES ON CORE BRANDS RATHER THAN PRODUCT LAUNCHES

This article was originally published in The Rose Sheet

Executive Summary

NEUTROGENA FOCUSING RESOURCES ON CORE BRANDS RATHER THAN PRODUCT LAUNCHES, the company said in its recently released 1993 annual report. "We are changing our growth strategy to one that focuses on major brands and fewer new product introductions, from spreading our limited resources on a myriad of new products to supporting only those than can make a difference," Neutrogena explained. As a result, the company says it will "be more disciplined in the allocation of resources behind what we see as our 'winners.' That means more money on fewer products, old or new."
Advertisement

Topics

Advertisement
UsernamePublicRestriction

Register

RS000129

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel