SUNSCREEN TFM COMMENT PERIOD EXTENDED TO MARCH 18
This article was originally published in The Rose Sheet
Executive Summary
SUNSCREEN TFM COMMENT PERIOD EXTENDED TO MARCH 18 from the current Feb. 7 deadline at the request of the Cosmetic, Toiletry and Fragrance Association. FDA is planning to publish a Federal Register notice on the new deadline in the near future. This will mark the second time the agency has pushed back the comment deadline for the sunscreen tentative final monograph (TFM). The first extension, also requested by CTFA, postponed the date for comments on non-UVA issues from Nov. 8 to Feb. 7 ("The Rose Sheet" Oct. 11, p. 1).
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says