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FUTURE FRAGRANCE ADS WILL USE MORE "PSYCHOTROPIC CLAIMS,"

This article was originally published in The Rose Sheet

Executive Summary

FUTURE FRAGRANCE ADS WILL USE MORE "PSYCHOTROPIC CLAIMS," Haarmann & Reimer, GmbH International Marketing Director Hans-Otto Schmidt told the Fragrance Foundation's Feb. 8 seminar, "Aroma- Chology Enters the Mainstream: A Global Perspective." Schmidt said, "In the future, we will see quite a few psychotropic claims in fragrance ads, which are really preparing the ground for aroma- psychological concepts." He cited as an example ads running in Germany for Muelhens KG's Experiences by Priscilla Presley, which claim that the fragrance gives the wearer "strength and self- confidence."
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