OTC ORAL ANTISEPTIC TFM CONTAINS NO CATEGORY I INGREDIENTS,
This article was originally published in The Rose Sheet
Executive Summary
OTC ORAL ANTISEPTIC TFM CONTAINS NO CATEGORY I INGREDIENTS, but FDA is encouraging interested parties to design studies to upgrade Category II (not safe and effective) or Category III (data insufficient to permit classification) ingredients to Category I (safe and effective). In the over-the-counter oral antiseptics tentative final monograph, published in the Feb. 9 Federal Register, FDA noted that the OTC Oral Cavity Drug Products Review Panel's "Proposed in vitro and in vivo testing guidelines and its discussion of clinical studies represent a good starting point for the design of studies to upgrade" Category II and Category III ingredients.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says