CARB antiperspirant/deodorant VOC limits
This article was originally published in The Rose Sheet
Executive Summary
CTFA is negotiating a plan with the California Air Resources Board that would allow the individual manufacturers listed in the plan more time to comply with the state's 0% high volatility organic compound and 10% medium volatility organic compound limits for antiperspirant and deodorant products scheduled to become effective Jan. 1, 1995. The plan will allow the listed manufacturers until 1999 to come into full compliance with the regs, but will probably include some intermediate required VOC reductions, CTFA says. Under the plan, manufacturers would have to file periodic progress reports with CARB. Manufacturers must contact CTFA by Feb. 28 to be included in the plan
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says