COSMETIC MARKETING GROUP LAUNCHING IMAN COSMETICS AND SKIN CARE
This article was originally published in The Rose Sheet
Executive Summary
COSMETIC MARKETING GROUP LAUNCHING IMAN COSMETICS AND SKIN CARE for women of color in mid-July through three distribution channels -- in about 200 U.S. J.C. Penny doors and several Puerto Rican doors, on the QVC cable shopping channel and in a 30-minute infomercial. The full line will be available exclusively at J.C. Penney while special collections will be sold on QVC and in the infomercial. Model and actress Iman will appear on QVC and will be featured in the infomercial, which is still in development. The infomercial will direct viewers to J.C. Penney stores for further purchases.
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