FTC CONSUMER PROTECTION STAFF SAYS SUNSCREEN TFM CLAIMS MAY "MISINFORM"
This article was originally published in The Rose Sheet
Executive Summary
FTC CONSUMER PROTECTION STAFF SAYS SUNSCREEN TFM CLAIMS MAY "MISINFORM" consumers about the "level or type of protection that sunscreen products provide." Citing the Federal Trade Commission's "extensive experience in analyzing advertising claims [for] the likely implicit messages they may convey," FTC's Bureau of Consumer Protection staff told FDA in a Feb. 7 letter that they believe "that the FDA's proposal includes terms and phrases for labels that may, unintentionally, misinform consumers."
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says