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P&G REVAMPING VIDAL SASSOON INTERNATIONAL HAIR CARE

This article was originally published in The Rose Sheet

Executive Summary

P&G REVAMPING VIDAL SASSOON INTERNATIONAL HAIR CARE with a new name, updated formulas, packaging and advertising as well as increased international distribution. Procter & Gamble also is streamlining the 20 year-old line, formerly called Vidal Sassoon, to 24 products from 47. Vidal Sassoon International consists of 12 "customized" shampoos and conditioners and 12 styling products. Most of the items that are being eliminated are styling products. The Solutions line of products for specific hair problems also is being phased out. Solutions bowed in 1988 ("The Rose Sheet" Nov. 21, 1988, p. 7).
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