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COLGATE SHIFTING ORAL, PERSONAL CARE BRANDS GLOBAL ADVERTISING

This article was originally published in The Rose Sheet

Executive Summary

COLGATE SHIFTING ORAL, PERSONAL CARE BRANDS GLOBAL ADVERTISING to Young & Rubicam, with the exception of the Mennen deodorant/antiperspirant, baby products and men's toiletry brands, which have been reassigned to Foote, Cone & Belding. The move will take place over the next several months. Colgate's oral and personal care brands include Colgate toothpaste and toothbrushes, Palmolive soap and shampoo, Irish Spring, Softsoap, Protex and Neutro Balance.
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