MacFarlane & Associates
This article was originally published in The Rose Sheet
Executive Summary
Company is in negotiations with Proteo Profumi SpA to become the U.S. distributor of the Femina women's scent, the first fragrance by Italian designer Alberta Ferretti. Previously, Proteo had named Vepro U.S.A. as the U.S. distributor. Under Vepro, the fragrance was slated to bow in late February in 17 Neiman Marcus doors and in Bergdorf Goodman in New York City