Dep. v. S.C. Johnson
This article was originally published in The Rose Sheet
Executive Summary
Dep alleges that S.C. Johnson "wrongfully altered its marketing and sales practices prior to the closing of its sales of the Agree and Halsa trademarks to Dep in August 1993" in a lawsuit filed March 2 in the U.S. district court for the Central District of California. Dep is seeking a rescission of the acquisition agreement, monetary damages and other unspecified legal relief. Dep states that "although we are pursuing our legal rights against S.C. Johnson, at the same time, we will aggressively continue to support and build both brands." A national TV and print campaign for Agree is scheduled to break in May, the firm notes