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Estee Lauder

This article was originally published in The Rose Sheet

Executive Summary

Sunless tanning products Self-Action SuperTan for body and Self-Action SuperTan for Face contain a fruit-derived alpha hydroxy acid that "helps regulated the pH balance of the skin" so that the self-tanning ingredient in the product, dihydroxyacetone, "an work more efficiently and effectively," the firm says. The products also are formulated with the antioxidants vitamin C and E to provide "a natural shield against environmental damage." After application, the lightweight water-in-silicone emulsions dry in about 15 minutes and "tan" skin "60% faster than conventional sunless tanning products," Estee Lauder claims. The SuperTan items deliver a "rich tan" within "one to two hours," according to the company. On-counter in March, Self-Action SuperTan is a suggested $25 for 4.25 oz. and Self-Action SuperTan for Face is $18.50 for 1.5 oz
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