Giorgio Beverly Hills
This article was originally published in The Rose Sheet
Executive Summary
Wings for Men bowing in the firm's Beverly Hills boutique in August and rolling out to department and specialty stores in late August, the firm says. Giorgio will promote the men's scent with a marketing message similar to the one used for Wings for women, the company states. Launched last March ("The Rose Sheet" Oct. 26, 1992, p. 8), Wings is intended to reflect the "exhilaration, freedom and spontaneity needed by women today," Giorgio says
Wings for Men bowing in the firm's Beverly Hills boutique in August and rolling out to department and specialty stores in late August, the firm says. Giorgio will promote the men's scent with a marketing message similar to the one used for Wings for women, the company states. Launched last March ("The Rose Sheet" Oct. 26, 1992, p. 8), Wings is intended to reflect the "exhilaration, freedom and spontaneity needed by women today," Giorgio says. |