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Procter & Gamble

This article was originally published in The Rose Sheet

Executive Summary

Adding fragrance-free versions of its Cover Girl Clean Liquid Make-Up and Clean Pressed Powder. The firm also is extending Invisible Concealer with three darker shades -- Light Honey, Medium Caramel and Deep Sable -- designed for women of color. In addition, P&G is introducing Professional Mascara Straight Brush. Professional Mascara with a curved brush has been on the market since 1979. The new products will roll out nationwide in April and May
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