This article was originally published in The Rose Sheet
Reformulates Bio-Performance Advanced Super Revitalizer to add hyaluronic acid and "hydrolized keratin complex," which is composed of proteins derived from eggshell membranes. The protein complex "keeps skin refreshed and vital" and functions as an antioxidant, while the hyaluronic acid "brings vital moisturizer to dry, thirsty skin," the firm says. Available in March, the reformulated product is repackaged in a warm silver container with a top that is easier to grip, the company states. Shiseido also increases the size of the product to 50 mil from 40 mil but maintains the original $60 suggested retail price. Additionally, Shiseido currently is running its first U.S.-only ad campaign consisting of two one-page ads and a two-page spread featuring a line drawing of a face and the tagline "Over A Century of Skin Caring.
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ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says