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UPJOHN WOMEN'S ROGAINE INFOMERCIAL PLAN SUBMITTED TO FDA

This article was originally published in The Rose Sheet

Executive Summary

UPJOHN WOMEN'S ROGAINE INFOMERCIAL PLAN SUBMITTED TO FDA for an evaluation of compliance with advertising regulations. Ad agency Kobs & Draft, Chicago developed the 30-minute program, which will be Upjohn's first infomercial for the prescription topical solution for the treatment of pattern baldness. Filming is planned to begin in late March, and the infomercial is expected to begin running in the second or third quarter of the year, according to Kobs & Draft.
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