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Anew Performance for Men

This article was originally published in The Rose Sheet

Executive Summary

Three-product skin care collection will bow in April. Face Complex contains the alpha hydroxy acid lactic acid rather than glycolic acid, which is used in Avon's other Anew products. Within two to four weeks, Face Complex is said to "improve skin's texture to minimize shaving irritation, create a smoother surface for maximum razor 'glide' and reduce the appearance of fine lines and wrinkles," the firm states. Skin Soothing Lotion, formulated with SPF 6 sunscreen, "works to soothe skin from shaving irritation," Avon says. All of the products are fragrance-free. The items are packaged in metallic gray bottles with blue lettering. Face Complex is priced at $15.50 for 2 oz., Skin Soothing Lotion is $10.50 for 3 oz., and Foaming Shave Gel is $5.50 for 4.4 oz. Avon introduced its first Anew product in February 1992
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