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Dep Mousse 'N Gel

This article was originally published in The Rose Sheet

Executive Summary

In Extra Body, Moisturizing and Curl Defining formulas combines the "hold of a gel with the body of a mousse," Dep states. The product is a gel when dispensed from the package, but it "quickly mousses up in the hand," the firm explains. Shipping April 1, the product has a suggested retail price of less than $3 for 7 oz. Mousse 'N Gel will be promoted with print ads breaking in September issues of beauty and fashion magazines, a $2 rebate offer in August and 23 mil. FSIs in September
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