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Halsa Colors

This article was originally published in The Rose Sheet

Executive Summary

Shampoos "gradually add color to uncolored hair and enrich the hue of color-treated hair," Dep says. Shipping June 1, the shampoos come in formulas for auburn/red, blonde/highlighted, brown and black/dark brown hair. Each formula contains color enhancing botanical extracts such as red clover and ginger in the auburn/red version and walnut leaves and blackberry in the black/dark brown formula. Halsa Colors will carry a suggested retail price under $4. Print ads for the line will break in September issues of beauty and fashion magazines including Mademoiselle, Seventeen, YM and Teen. Additionally, Dep will promote the shampoos via 10-second sponsor identifications at the end of TV programs, $2 rebates and over 50 mil. FSIs with 35 cents-off coupons in September. Separately, Dep is planning to launch a TV ad campaign for Agree shampoos and conditioners this summer
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