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LIQUI-DIAMOND INVISIBLE SHIELD NAIL POLISH AD CLAIMS DISCONTINUED

This article was originally published in The Rose Sheet

Executive Summary

LIQUI-DIAMOND INVISIBLE SHIELD NAIL POLISH AD CLAIMS DISCONTINUED by the manufacturer, Cosmetic Laboratory Sales, following an inquiry by the National Advertising Division of the Council of Better Business Bureaus (NAD). A consumer brought the print ads to NAD's attention. The watchdog group requested substantiation for nine claims. The investigation was initiated Feb. 8 by a letter to the company.
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