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E. T. Browne Drug

This article was originally published in The Rose Sheet

Executive Summary

Palmer's Aloe Vera Formula products with vitamin E "blend the natural healing properties of aloe vera with rich emollients to soften and moisturize, soothe and protect, without leaving skin greasy or sticky," the firm says. The line consists of moisturizing lotion, 100% aloe vera gel in regular and extra moisturizing varieties, medicated aloe vera gel with lidocaine and SPF 15 lip balm. The items are shipping in April, except for the lip balm, which shipped in March. Prices for the products range from a suggested $.99 for a 1.16 oz tube of the extra moisturizing aloe gel to $4.99 for a 13.5 oz. bottle of moisturizing lotion
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