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HELENE CURTIS EXTENDING, REPACKAGING VIBRANCE, SUAVE, FINESSE

This article was originally published in The Rose Sheet

Executive Summary

HELENE CURTIS EXTENDING, REPACKAGING VIBRANCE, SUAVE, FINESSE hair care brands in an attempt to regain some of the market share it lost to P&G when it slid from being the hair care market leader in fiscal 1993 to second place ("The Rose Sheet" Jan. 17, p. 4). Vibrance, Curtis' newest brand, will add a shampoo/conditioner and feature new packaging in May. Its suggested retail price is dropping to $2.99 from $3.49. The company will continue promotional support of the brand.
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