L'Oreal SA
This article was originally published in The Rose Sheet
Executive Summary
Increasing its stakes in its exclusive agents in the U.S. and Canada, Cosmair U.S.A. and Cosmair Canada, to become the leading shareholder in both companies, the French firm announces April 14. The company also will gain complete control of its Swiss agent, Lorsa-Fagel, and will expand its holding in Procasa, its agent in Spain, to 49% from about 18%. L'Oreal will obtain the additional shares of Cosmair U.S.A. and Cosmair Canada from Nestle and Mrs. Bettencourt, the primary shareholders of those firms. L'Oreal will purchase the Lorsa-Fagel and Procasa stakes from Nestle for cash. The transactions are expected to be complete by the end of 1994. In 1993, sales for Cosmair U.S.A. were up 11.6% to $1.3 mil. Cosmair Canada sales were $152.1 mil., Lorsa-Fagel revenues were $87.2 mil. and Procasa sales were $157,343, based on Dec. 31 exchange rates
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Marketing In Brief
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